Rosendo Martínez McDonald Assumes the Presidency of COBIFER with a Vision for Binational Integration

Rosendo Eduardo Martínez McDonald was sworn in as the new president of the Binational Council for the Economic Development of Reynosa (COBIFER) for the 2025–2028 term. The oath of office was administered by Humberto Martínez Cantú, president of index Nacional, during a ceremony attended by business leaders and organizations from Mexico and the United States.

In his remarks, Martínez McDonald outlined a new chapter for the council, focused on modernization, innovation, and integration. He explained that promoting Reynosa will remain central to its mission, together with stronger ties among companies, educational institutions, and organizations on both sides of the border.

“We want this council to also serve as a meeting point where we can bring capabilities together, connect opportunities, and work jointly for our region,” he said.

The new president emphasized that manufacturing is the economic heart of Reynosa and that its impact extends to the families, suppliers, and service providers that make up the community. He noted that his administration will seek both to attract new investment and to support the growth of companies already operating in the city by listening to their needs and facilitating connections that contribute to their development.

Talent and Opportunities for Reynosa Companies

One of the central themes of his remarkswas human talent development. Martínez McDonald expressed his intention to work closely with the education sector to better align training with industry needs and help young people learn about the professional opportunities available in their city.

He also highlighted Reynosa’s manufacturing expertise and the ability of its companies, engineers, technicians, and workers to meet the demands of international operations. He noted that this expertise is an asset for expanding relationships with companies in Texas, particularly in San Antonio and Houston.

“May what we sign today become a business relationship tomorrow, a development opportunity, or a Reynosa company reaching a new market,” he said, referring to collaboration among the organizations.

The gathering also recognized Luis Cantú, outgoing president of COBIFER, for his eight years at the helm of the council and for his contribution to strengthening the institution and building ties among the region’s business organizations.

A Leadership Term Committed to Regional Integration

The ceremony was attended by Adam Gonzalez of COSTEP; Alfredo Guajardo Jiménez, president of index Reynosa; Sergio Arturo Treviño Ayala, president of the Tamaulipas Electrical and Electronics Cluster; Dan Yoxall and Rodrigo Chapa of the San Antonio Manufacturers Association; and Manuel Pasillas of the Greater Houston Manufacturers Association.

Martínez McDonald was also joined by Martín Anzaldúa of Grupo Río San Juan and vice president of COBIFER; Sergio Gracia of Mexico Industry; Carlos García of the Border Trade Alliance; Armando Reyna; Ambrosio Carrillo Marentes; Agustín Marcelino; Eduardo Pol Maldonado; and Marcos Olivares Olvera, among other attendees.

During the ceremony, COBIFER also formalized cooperation agreements with COSTEP, index Nacional, index Reynosa, the San Antonio Manufacturers Association (SAMA), the Greater Houston Manufacturers Association (GHMA), and the Tamaulipas Electrical and Electronics Cluster (CEET). These agreements are intended to strengthen industrial ties between Mexico and Texas, connect suppliers and buyers, promote talent development, and create new business opportunities for companies in the region.

Under this new leadership, COBIFER is committing to turn institutional collaboration into concrete action: bringing suppliers and buyers together, advancing workforce preparation, sharing information about Reynosa’s capabilities, and leveraging the region’s logistics and foreign trade infrastructure.

“Reynosa has experience, talent, and capability. Now it is up to us to connect those strengths and project them further,” Martínez McDonald concluded.