SERSA: opens new facilities in Santa Catarina, N.L.

SERSA opens subsidiary in Santa Catarina

Seguridad Regiomontana S.A. de C.V. (SERSA,) leading company in industrial security market in Mexico, celebrated the opening of their new subsidiary in the municipality of Santa Catarina, Nuevo Leon last March 15^th.

The facilities are located on the highway Monterrey Saltillo No. 700 B, corner with Manuel Ordonez, in Colonia Bosques del Poniente.

The new store has is mostly suitable for sales to public; it was designed with the idea of rising more brand awareness and broadcast the new company image, as SERSA fulfilled a corporate image change by the end of last year and one of its plans is being more present in the west industrial area.

“Our parent company is on the east and we wanted to be more present here.  It is a branch of more than 200 square meters which in addition of being a showroom has a space for offices and warehouses.  It is possible to find all kind of personal protection equipment from head to toes in this store for any worker with some kind of risk.  We have equipment for leakage control, storage, confinement, among others,” said Juan Cabrera, general director of SERSA.

They also have other accessories in the store such as uniforms and an exhibition of the Top 300 of the products they manage, although SERSA has more than 4,500 items for the industrial sector.

In addition of their two subsidiaries in Nuevo Leon, SERSA is present in Chihuahua, Ciudad Juarez, Monclova, Piedras Negras, Saltillo and Queretaro.

“We have sale to public in all stores but there is not enough exhibition space as in this new subsidiary.  The idea is to provide a more dynamic and fun purchase experience for our customers here, that they can come, choose and compare their PPE, as well as request a visit or advisory on their facilities.  The idea is to attack a small and medium final user market here in the store; better quality safety equipment or more comfortable than industries could give them,” the executive said.

Regarding the attributes that have made SERSA grow, Cabrera assured that the comprehensive service, products quality, as well as their commercial alliances with market leaders such as 3M, JYRSA, Safe-Fit and Golden Eagle, have helped them increase their competitiveness, specializing them in personal protection equipment.

“We are not a marketer, we are experts on industrial safety and PPE, and we also provide a comprehensive service to the industry.  We not only sell, we advise users on selection and use of PPE through tours on their facilities and risk analysis; later, we implement awareness campaigns about PPE care and safe work procedures.  We support with safety weeks, seminars in companies and an entire complete offer on company safety,” he noted.

Finally, Juan added that as next project they will renew their current stores with the new corporate image, as they changed their logo and colors and they are creating internal changes to generate higher dynamism in and outside the company.

“The idea is to settle more subsidiaries with sales to public in the area and in central Mexico.  We thank our commercial partners such as zapato Cliff, who have supported us in this new stage and in the mission of grabbing new markets,” he ended.