Roma, Texas Strengthens Its Logistics Potential with the First Border Harvest Fest

Roma, Texas officially kicked off the produce season with its first Border Harvest Fest, an event designed to strengthen collaboration between growers, carriers, customs brokers, logistics companies, and authorities on both sides of the border.

Alejandro Barrera, City Manager of Roma, explained that this new tradition aims to “commemorate the beginning of the produce season in the region and bless the fruits and vegetables arriving daily from Mexico’s interior.” He emphasized that the city seeks to position itself as a strategic point for the movement of fresh products into the United States.

An efficient port of entry with unique advantages

Approximately 200 commercial trucks cross the Roma International Bridge every day, 60% of which transport produce. This growing traffic confirms the port’s emerging role as a competitive logistics alternative. Barrera highlighted that one of Roma’s strongest advantages is its joint inspection process between ANAM and CBP, allowing cargo to be inspected only once—reducing time, costs, and operational risk.

“We are a very efficient port of entry. We offer many benefits that not all companies know about yet. We want them to visit, learn, and take advantage of everything Roma offers,” Barrera noted.

Over the past three years, the city has invested significantly in infrastructure, particularly in its industrial park, designed to accommodate export-oriented operations with essential services, capacity for expansion, and incentives for new investors.

“Roma has everything a business needs to thrive,” said Barrera. “Our industrial park was developed with the tools required by any company focused on international trade.”

A clear message to the transportation sector

Roma’s steady growth reflects the reliability of Highway 54, which connects Monterrey, Nuevo León, to Miguel Alemán, Tamaulipas—direct access to the Roma International Bridge.

“Highway 54 is used daily; otherwise, we wouldn’t see this growth. We are here to support carriers and exporters,” Barrera emphasized.

He added that city officials and federal agencies work closely to maintain favorable conditions for cross-border trade and reaffirmed Roma’s commitment to companies interested in using the port.

A strategic point for the produce season

With the official start of the season and the momentum generated by the Border Harvest Fest, Roma seeks to establish itself as a reliable, agile crossing with clear advantages for the produce industry—a sector that depends heavily on inspection efficiency and fast logistics.

“We are working with the central Laredo office to potentially secure additional agriculture officers to speed up inspections; roughly 27,000 crossings per year are produce shipments,” explained Andrés Guerra, Director of U.S. Customs and Border Protection at the Roma Port of Entry.

The city continues to welcome growers, carriers, and customs brokers seeking to diversify their routes and leverage a growing port that reinforces Roma’s commitment to binational trade and strengthens its position as a strategic option for produce crossings.