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Puerto Verde: Sustainable Infrastructure for a New Era of Cross-Border Trade

By María Fernanda Murillo

South Texas

October 28, 2025





During the National Index Convention, Rubén Garibay, President of Puerto Verde, and Arturo García Luna, Vice President of Operations, presented the progress and objectives of the Puerto Verde International Bridge project—an initiative that aims to transform connectivity between Mexico and the United States through modern, sustainable infrastructure designed to meet the growing demands of international trade.

Garibay explained that Puerto Verde is part of a larger initiative to promote the development of a new logistics corridor connecting Mazatlán, Mexico, to Alberta, Canada, via Interstate 27. This corridor, he said, represents a unique opportunity to balance transportation flows between northern and central Mexico, offering a more efficient logistics hub that enables manufacturers to serve both the U.S. and Mexican markets simultaneously.

“This project addresses a real regional trade need: reducing supply chain imbalances and leveraging the border’s strategic position,” Garibay said. “We want to promote a connectivity model that optimizes transit times, reduces logistical inefficiencies, and strengthens the region’s economic integration.”

Smart Infrastructure to Address Trade Growth

For his part, Arturo García Luna noted that the Puerto Verde design responds to a clear diagnosis: current border infrastructure has reached its capacity limits. According to the Texas Border Transportation Master Plan, cargo volumes crossing between Mexico and the United States are expected to grow between 600% and 700% by 2050, which could result in wait times of up to nine hours at certain crossings.

“A driver has a ten-hour operating window within the United States; however, when crossing delays reach nine hours, the rest of the route becomes unfeasible,” he explained. “Our project is precisely designed to restore that transportation efficiency.”

Puerto Verde proposes dedicated commercial infrastructure, with large inspection areas and a modular design that allows for land-based expansion as market demand increases, without overloading the river channel.

“Today, bridge expansions are built over the river, which only worsens congestion. Our model allows for orderly, sustainable, and efficient growth,” García Luna said.


Commitment to Sustainability and Energy Efficiency

In addition to its logistics focus, the Puerto Verde project integrates an environmental sustainability vision that distinguishes it within the industrial ecosystem. The design includes 100% sustainable customs facilities, featuring solar panels, water recovery systems, and efficient energy management.

The positive environmental impact is also reflected in the direct reduction of emissions: by reducing average crossing times from five or six hours to just ten minutes, the transportation carbon footprint decreases significantly.

“Simply eliminating long wait times immediately cuts CO₂ emissions,” García Luna emphasized.

Through these measures, the project seeks to establish a new standard of efficiency and sustainability for border infrastructure, aligned with global transport decarbonization goals and the environmental commitments of IMMEX-sector companies.

A Connection Point for the Future of Manufacturing and Logistics

Both executives highlighted that strengthening the logistics chain is essential for the growth of the manufacturing sector.

“Manufacturing is the engine of industrial growth in Mexico and one of the main sources of employment; however, production alone is not enough without adequate exit points and an integrated logistics strategy,” García Luna explained. “That’s where Puerto Verde comes in—to offer solutions that streamline transportation, reduce delivery times, and expand export capacity.”

García Luna also emphasized the collaboration with Index Nacional, which has helped align the project’s vision with the real needs of the industry.

“Puerto Verde seeks to be a strategic partner for manufacturing by providing modern, sustainable, and future-oriented infrastructure,” he added.

Meanwhile, Rubén Garibay stressed that spaces such as the National Index Convention are fundamental for strengthening dialogue between the private sector and authorities, identifying areas for improvement, and building joint solutions.

“Events like this allow us to listen to the industry and offer concrete proposals to improve connectivity and regional competitiveness,” he concluded.

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