Pharr Projects Stronger Investment and Binational Expansion With Mexico Heading Into 2026
By Gerardo Villarreal
November 22, 2025
Amid the rise of nearshoring and the strengthening of North American manufacturing, the City of Pharr, Texas has solidified its position as a strategic hub for trade, investment, and new industrial opportunities.
During the Sinergias Summit 2025, held on November 13–14 in Monterrey, Víctor Pérez, President and CEO of the Pharr Economic Development Corporation (Pharr EDC), emphasized that Mexico is an indispensable partner for regional growth, particularly in automotive, agribusiness, logistics, and advanced manufacturing.
“Mexico is the United States’ partner in trade,” he stated. “We’ve begun traveling to industrial regions—Monterrey, Mexico City, and others—because we see the future of nearshoring, and we want to ensure that growth also reaches the Rio Grande Valley.”
A Network of Alliances to Grow Together
Over the past two years, Pharr has built a network of memorandums of understanding with key organizations including COMCE, Index, and business chambers across both countries. These alliances aim to facilitate the arrival of Mexican companies, attract binational investment, and accelerate international trade.
Pérez noted that these agreements serve as a strong platform to connect entrepreneurs, investors, and supply chains in a mutually beneficial relationship.
“We see a great future for Pharr and Mexico. We want to expand trade and support those who are ready to invest and grow,” he said.
Expectations for 2026: More Investment and Binational Expansion
The 2024–2025 cycle has been highly positive for Pharr, with the city reporting approximately 7 billion investment-hours across new projects, including:
- New cold-storage warehouses for food products
- Logistics centers and dry-storage facilities
- Developments driven by nearshoring demand
However, projections for 2026 point even higher—more investment, more companies, and deeper integration with Mexico, supported by infrastructure, incentives, and a clear business-attraction strategy.
One of the most relevant initiatives presented by Pharr is the creation of a specialized incubator for foreign investors, focused on companies from:
- Mexico
- Canada
- South America
The goal is to provide a reliable, accessible entry point for companies looking to launch operations in Texas.
The incubator is supported by the University of Texas Rio Grande Valley (UTRGV), offering:
- Training programs
- Academic and technical advisory
- Guidance on regulations, incentives, and operational setup
“We are here to support you,” Pérez emphasized. “It’s not just the city—there is county support and multiple agreements that will make 2026 an exceptional year.”
A Competitive Platform for Companies Expanding Into the U.S.
Pharr offers a competitive environment for companies looking to scale in the United States, including:
- Tax and operational incentives for new investments
- A qualified and available workforce
- Expanding logistics infrastructure, including the Pharr–Reynosa International Bridge—one of the nation’s most important commercial crossings
- Direct access to U.S. markets and regional value chains
- Institutional support from first contact through project installation
These advantages have positioned Pharr as one of South Texas’ most dynamic municipalities for economic development.
The Sinergias Summit 2025 reaffirmed the region’s growing interest in strengthening binational economic integration. For Pharr and Mexico, the conclusion is clear: binational collaboration is not a trend—it is the foundation of future growth.
Pérez closed by reaffirming the city’s commitment to alliances, investment, and direct support for companies seeking expansion.
“We have a bright future with Mexico. We want to continue growing together.”
