Pharr EDC Drives Economic Growth at Binational Trade and Investment Seminar

The Pharr Economic Development Corporation (Pharr EDC) played an active role in the Binational Trade and Investment Seminar, held as part of North America Week – Northeast Chapter, organized by the American Chamber of Commerce of Mexico with support from the U.S. Consulate General in Monterrey.

Representing the corporation, Lilvette Santos, Director of Business Development, and Leticia Adame, Marketing Director, shared Pharr’s vision to strengthen regional competitiveness and build strategic alliances that foster sustainable economic growth between Mexico and the United States.

During her keynote participation, Santos emphasized the strategic role of Pharr EDC in integrating the supply chain for North America’s manufacturing industry. She also highlighted the importance of the Memorandum of Understanding (MOU) signed in 2024 between Pharr EDC and the American Chamber of Commerce of Mexico, an agreement designed to deepen economic ties and position the Pharr-Reynosa region as a global business hub.

The seminar brought together economic development organizations from Houston, Michigan, and Pharr, along with representatives from the private sector and government agencies from both countries.

“Binational investment is not just about capital, but about a shared vision, shared growth, and shared prosperity. By strengthening economic ties between the United States and Mexico, we are building a North American region that is more resilient, competitive, and globally connected,” said Santos.

For his part, Víctor Pérez, President and CEO of Pharr EDC, noted that the event opened the door to multiple opportunities for collaboration.

“Pharr EDC reaffirms its commitment to driving binational investment, innovation, and inclusive economic progress through strategic collaboration and forward-looking development. The outcomes of this conference represent new connections that will strengthen ongoing initiatives and give rise to new partnerships in the months ahead.”

Through this participation, Pharr EDC strengthens its role as a key player in cross-border economic development and in attracting investments that enhance North America’s competitiveness.