Pharr EDC and CANACINTRA Río Bravo Strengthen Ties to Boost Binational Trade

With the goal of exploring new strategies for commercial collaboration, the Pharr Economic Development Corporation (Pharr EDC) held an important meeting with representatives of CANACINTRA Río Bravo.

During the gathering at the Pharr Global Business Hub, Lilvette Santos, Director of Business Development at Pharr EDC, shared with the CANACINTRA Río Bravo delegation—led by its president, Gerardo Martínez—updates on the expansion of the Pharr International Bridge. She also highlighted available retail and commercial sites and presented an overview of the market that positions Pharr as a leading hub for international trade and investment.

The meeting also emphasized the work of the Pharr EDC Foundation, which continues to invest in education and workforce development, ensuring that the region is well-prepared to meet the demands of a growing and dynamic economy.

“Pharr is committed to building strong international partnerships that generate growth, innovation, and prosperity for both sides of the border,” said Victor Perez, President and CEO of Pharr EDC.

This collaboration represents another important step in strengthening trade ties with Mexico and expanding opportunities for growth, innovation, and shared success with CANACINTRA Río Bravo.