Pharr Strengthens Its Binational Leadership: Opportunities, Logistics, and Strategic Expansion for Investors

During the Sinergias Summit 2025, organized by the Pharr Economic Development Corporation, Lilvette Santos, Director of Business Economic Development at Pharr EDC, shared the strategic vision through which Pharr, Texas aims to consolidate itself as one of the most dynamic logistical, binational, and investment hubs in North America.

Santos emphasized that this event is especially relevant after two years of expansion, collaboration, and strengthened binational ties between Pharr and multiple organizations in Mexico.

“The event was born in 2023 with the intention of attracting foreign investment, but today it makes even more sense thanks to the agreements and alliances we have built,” she stated.

Pharr as a Strategic Hub for Nearshoring

Pharr is experiencing an accelerated phase of economic, commercial, and industrial growth. With more than 230 certified industries in Reynosa, cross-border coordination has become a decisive asset for investors.

“Value-added processes and supply exchanges make perfect sense for us; we are a strong extension when it comes to organic product growth and distribution,” Santos explained.

Its location is strategic for companies seeking to optimize operations, infrastructure, and logistics within the nearshoring environment: access to port infrastructure, airports, industrial corridors, and a border that is operating with increasing efficiency.

Expansion of the Pharr International Bridge

One of the city’s key projects is the expansion of the Pharr International Bridge, which will double its capacity, improve competitiveness, and streamline trade between Mexico and the United States.

“This expansion makes us even more attractive because we will continue facilitating logistics between both countries, and we’ll do it more efficiently and assertively,” she said.

The goal is to centralize processes, reduce wait times, simplify procedures, and offer a more business-friendly experience for companies looking to expand or relocate operations.

Pharr has worked hand-in-hand with strategic allies to build a model of development, cooperation, and strengthened industrial capacity. Among its partner organizations are AMCHAM, CANACINTRA, COMCE, Index, and local economic development groups dedicated to trade and investment.

This structure allows investors to access regulatory, fiscal, and operational support to establish a solid presence in the U.S. market.

Santos emphasized that despite global political and economic challenges, the relationship between Mexico and the United States remains strong, symbiotic, and strategically intertwined.

“We have been trade partners for many years; it is a very strong symbiotic relationship. Instead of slowing growth, the challenges have pushed us to think outside the box and strengthen our connections even more,” she noted.

The outlook for late 2025 and early 2026 is marked by robust growth, new joint projects, and expanded cooperation between both regions.